Apparently Google is planning on entering the green technology business. Not only will they be developing green technology, they will be investing in companies that are also developing energy efficient technology. Though this plan forecasts tens of millions of dollars of Google's money to be invested in this sector, analysts say this will not be a significant enough move to cause the whole industry to convert to clean technology. Google's comments on the matter are that they want to stand by their company image and wean their own data centers off of coal power.
Article here.
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