Thats right..when you twist the cap off of a coke bottle product, the bottle will begin to create its own ice allowing you to consume the beverage at your own rate and enjoy an icy soft drink until it is gone. This is great news for those of us who like soft drinks, but with the slower consumption of the ice cold drink, coke sales could diminish. It normally takes you 10 minutes to finish your soft drink out of fear that it might get warm and flat. But if you have the confidence that your soft drink will remain cold until you finish drinking it, you will be able to take your sweet time drinking it, and therefore you will drink less. Just like that gum that came out a while back that had the commercials where they are all chewing gum for a really long time and then the plant shuts down cause they don't sell as much gum...it really had that affect on the company! GO COKE! woo!
http://techdigest.tv/2007/09/new_technology_1.html
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