Apple will expand iPhone sales first to Europe in the fourth calendar quarter, with Asia in 2008. Poor EDGE network, questionable call quality, and speed are concerns for Apple as they enter into international markets. Apple decide to introduce the EDGE phone sale in Europe raised a concern on the lack of "3G" support. This may affect its popularity of entering the European and Asia markets.3G chipset may not allow sufficient battery life and the EDGE cellular network outside of Wi-Fi hot spots. Europe and Asia markets are very demanding and have high expectation on high-technology devices like phones. The two markets are very different from the U.S and are much further advance in cellular network. In the U.S. iPhones 3G technologies are compatible with the base GSM standards using AT&T carrier. In Europe and Asia, 3G technology carriers are compatible are through out the country while in U.S 3G service are in selected cities. Therefore I think Apple will struggle to capture the Europe and Asia market share due to the design and interface of iPhone.
www.businessweek.com/technology/content/sep2007/tc20070919_331039.htm
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