Grocery retailers have been working on new innovations to eliminate the checkout counters. Ideas such as each shopping carts having individual computer scanners that customers would scan in their products upon putting them in the cart, and computers that track past purchases of each customer and offer custom tailored coupons, and scales that could weigh and price the products. These innovations are now a reality, Metro Group a retail store in Europe has already opened a store with these technologies. Customers are very excited. The next step is to make the system cheep enough, and how to make the retailers pay for it. Suppliers will have to imbed their products with new smart computer chips, that will work with the retail stores equipment. As soon as the costs on this new technology are low enough to not impact the overall cost of the consumer products, I think these innovations will be put in place, and customers will be very pleased at the efficiency, and the time saved while shopping.
http://www.sptimes.com/2004/01/13/Business/A_grocery_store_that_.shtml
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